Competitive Landscape
Audience Size Comparison
SalonCentric
@saloncentric
Followers932.3K
Engagement0.07%
Jacque Morrison
@hairbyjaxx
Followers23.5K
Engagement0.14%
Jen Atkin
@jenatkinhair
Followers5.2M
Engagement0.17%
Chris Appleton
@chrisappleton1
Followers4.1M
Engagement0.53%
💡 Market Position: While niche creators like Pinkfox Salon have smaller total follower counts than industry giants, your engagement rate (0.64%) outperforms leaders like Jen Atkin and SalonCentric.
Content Performance
Haircare & Styling
Tutorials and transformations
35%
Lifestyle
Behind the scenes & aesthetic
25%
Beauty & Makeup
Collaborations and tags
20%
Benchmark Reels
👁️ Views405,435
❤️ Likes43,258
📊 Eng. Rate10.67%
👁️ Views839,986
❤️ Likes41,043
📊 Eng. Rate4.89%
👁️ Views60,442
❤️ Likes1,907
📊 Eng. Rate3.16%
📊 Strategy Recommendation: Focus on "Transformation" reels. Data shows these achieve 2x the engagement of standard posts. Ensure high-quality lighting and trending audio are used.